Smiling woman with red hair and glasses in red sweater looking at smartphone with overlay of positive clinic review and request to leave a review.

Automated review invites and reputation monitoring

Male doctor in blue scrubs with a stethoscope looking at a tablet screen, with overlaid patient feedback survey showing a 9 NPS score for Robert Williams and positive comments about Dr. Holmes' care.

Automated patient feedback surveys and NPS

A smiling healthcare worker in green scrubs holding a device with a message prompting a weekly employee survey and a survey question about feeling valued at Alpine Clinic with response options.

Anonymous employee surveys and eNPS

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One plaftform. Every location. Always on.

Swell turns patient feedback into operational intelligence — automatically.

Ask anything, get an answer.

The Swell agent answers questions about your group's performance in seconds. Which clinics dropped NPS this quarter? Which providers are pulling five-star reviews? Which locations stopped sending invites? Ask, and Swell pulls the data, formats the report, and benchmarks against history and industry - no waiting on an analyst to build the view.

A flow of getting reviews thanks to personalization, automation, and text invites.

See problems before they spread.

Swell AI continuously monitors every location for the signals that matter: NPS slipping, response rates decaying, new negative review themes, integration syncs failing, survey delivery stalling. The moment a pattern emerges, Swell flags it — so issues get caught before they show up in a quarterly business review.

Dashboard interface displaying filters for Region, Brand, Clinic, and Providers with an arrow cursor selecting Provider 2, alongside an online reputation management panel showing Google review score, monthly reviews, reviews over time graph, patient experience management NPS distribution bar, and average NPS by month graph.

Respond, route, and resolve at scale.

The Swell agent drafts on-brand responses to every review as it arrives, tags reviews by theme, and routes the ones that need a human — billing complaints, wait times, safety mentions, HIPAA concerns — to the right team member. Detractor surveys trigger follow-up tasks automatically. Nothing falls through the cracks, and nothing waits a week for attention.

Diagram showing automated patient feedback workflow between EHR/PMS, patient invitation message, and reporting dashboard with NPS score and latest feedback.

Benchmark, set goals, hold every site accountable.

The Swell agent benchmarks every location and provider against specialty-specific industry averages and against the top quartile of peers inside your own group. Set goals for NPS, review volume, response rates, and survey completion. Swell tracks pace, flags laggards, and connects patient experience to the operational metrics — wait times, no-show rates, scheduling — that drive it.

NPS dashboard showing distribution of detractors, passives, promoters; NPS score 60; open rate 28%; click rate 52%; monthly NPS trend from 75 to 81; leaderboard with Alpine Clinic highest at 81; and identical employee feedback praising organizational responsiveness.
Products

One agent. Every signal. Across every location.

Swell is a single operating system for patient experience — built so that every product you turn on makes the rest smarter. The same AI agent reads your reviews, processes your surveys, monitors your listings, and tracks your employee sentiment. Because it's all one data layer, patterns surface faster, automations compound, and your operations team always knows where to focus.

Generate consistent patient reviews, respond to every one in your brand voice and in compliance with HIPAA, and protect local search visibility across Google, Healthgrades, and every directory that drives new patient acquisition. Swell drafts responses, flags escalations, and identifies locations losing ground before it costs you patients.

online reputation management ui

Automated surveys delivered at every stage of the patient journey. Swell measures NPS, clusters open-ended feedback by location and provider, and tells your operations team exactly what to fix — without anyone manually reading thousands of responses.

patient experience insights product ui

Anonymous, automated employee feedback that surfaces retention risk before turnover happens. Swell identifies disengagement by location, department, and role — and routes issues to HR before they show up on Glassdoor or in a resignation letter.

employee experience insights ui

Why multi-location healthcare groups choose Swell.

Built for scale, only in healthcare.

Every Swell dashboard, permission set, benchmark, and workflow assumes multi-location complexity. Region, brand, clinic, and provider hierarchies are native — not bolted on. Reporting rolls up. Goals cascade down. Permissions match how your org actually operates.

Dashboard interface displaying filters for Region, Brand, Clinic, and Providers with an arrow cursor selecting Provider 2, alongside an online reputation management panel showing Google review score, monthly reviews, reviews over time graph, patient experience management NPS distribution bar, and average NPS by month graph.

Healthcare-specific intelligence.

Swell benchmarks against specialty-specific averages — dental DSOs, dermatology networks, ABA therapy groups, orthodontics, and more. We integrate with the EHR and PMS systems healthcare groups actually use, including NexHealth, Sikka, Dental Intelligence, and dozens more. And we monitor compliance-relevant feedback — safety, HIPAA, billing — automatically.

Dashboard interface displaying filters for Region, Brand, Clinic, and Providers with an arrow cursor selecting Provider 2, alongside an online reputation management panel showing Google review score, monthly reviews, reviews over time graph, patient experience management NPS distribution bar, and average NPS by month graph.

The platform does the work.

Most reputation and patient experience platforms hand you a dashboard and wish you luck. Swell reads the reviews, drafts the responses, clusters the themes, watches the data, and tells your team where to spend their time. Patient experience becomes something you operate — not something you audit.

Dashboard interface displaying filters for Region, Brand, Clinic, and Providers with an arrow cursor selecting Provider 2, alongside an online reputation management panel showing Google review score, monthly reviews, reviews over time graph, patient experience management NPS distribution bar, and average NPS by month graph.

HIPAA compliant. SOC 2 Type II certified.

Swell is built on healthcare-grade infrastructure with HIPAA compliance and SOC 2 Type II certification. Patient data is protected by design, not by policy.

Dashboard interface displaying filters for Region, Brand, Clinic, and Providers with an arrow cursor selecting Provider 2, alongside an online reputation management panel showing Google review score, monthly reviews, reviews over time graph, patient experience management NPS distribution bar, and average NPS by month graph.

Swell Healthcare Reputation Management Software: Frequently Asked Questions

What is Swell?

Swell is the AI-powered patient experience agent for multi-location healthcare organizations. Swell unifies online reputation management, patient surveys, employee feedback, and healthcare listings into a single platform purpose-built for DSOs, MSOs, and PE-backed specialty practice groups.

What does Swell help healthcare organizations do?

Swell helps healthcare groups grow online reputation, improve patient experience, and operate at scale without adding headcount. Swell automates the full patient journey — triggering the right outreach at the right moment across every stage, from pre-visit confirmation through post-visit follow-up, recovery check-ins, and recall. Reviews get requested when satisfaction is highest, surveys go out when feedback is most actionable, and responses are drafted in your brand voice. Swell benchmarks every location and provider, flags compliance-relevant feedback, and surfaces the operational changes that move outcomes.

Who is Swell designed for?

Swell is designed for consolidated healthcare organizations — Medical Service Organizations (MSOs), Dental Service Organizations (DSOs), and specialty practice healthcare groups. Swell serves dental, dermatology, pediatrics, orthopedics, vision, orthodontics, med spa, plastic surgery, neurosurgery, pain management, urgent care, mental and behavioral health, podiatry, and other specialty healthcare groups.

How does Swell use AI?

Swell's AI reads every patient review and survey response, drafts on-brand responses to reviews, clusters feedback themes by location and provider, monitors for sudden drops in NPS or review volume, detects emerging negative themes, flags integration failures in real time, routes high-risk feedback to the right team member, and answers natural-language questions about group performance — all without manual analysis.

Does Swell integrate with EHR and PMS systems?

Yes. Swell integrates with the EHR and practice management systems healthcare groups use, including eClincaworks, Athena, Dentrix, Open Dental, and hundreds more. Swell monitors sync health in real time and flags integration failures the moment they happen.

Is Swell HIPAA complient?

Yes. Swell is HIPAA compliant and SOC 2 Type II certified. Patient data is protected by healthcare-grade infrastructure designed for organizations that handle protected health information at scale.

How long does Swell take to implement?

Most Swell customers go from initial setup to live results in days, not months. Swell integrates with your EHR or PMS data, ships with automation templates, and includes a dedicated onboarding team experienced in multi-location healthcare deployments.

What makes Swell different from other reputation and patient experience platforms?

Performance — Swell drives measurably more reviews, higher response rates, and stronger reputation outcomes than the generalist platforms healthcare groups typically benchmark against. Industry-specific — every benchmark, integration, and compliance feature is purpose-built for DSOs, MSOs, and specialty practice networks, not retrofitted from a horizontal tool. Turnkey — Swell does the work. Reading reviews, drafting responses, clustering themes, watching for risk. Customers get outcomes, not another dashboard to interpret.

How much does Swell cost?

Swell pricing is dependent on the number of locations, providers and Swell products selected. Most multi-location healthcare groups bundle Online Reputation Management with Patient Experience Insights, then expand into Employee Experience Insights and Healthcare Listings Management as they roll out. Contact Swell for a custom quote based on your group's size and goals.

See Swell in action.

Get a tailored walkthrough based on your group's specialty, size, and goals. We'll show you exactly how Swell would run inside your organization.